The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...

News journalism relies on a tried-and-tested model of inverted storytelling. Contrary to the introduction-middle-end style of writing that pervades school essays and scientific papers, most news ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. If one looks deeply at the world of “fake news” one finds that much of ...

Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

Journalism has a love-hate relationship with the inverted pyramid. Its supporters consider it a useful form, especially good for breaking news. The inverted pyramid, or at least its most substantial ...

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge of ...