GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google Ads will use GA4's conversion window settings from March 31, 2023. This change will ensure consistent reporting between the two platforms. Advertisers can opt out by contacting Google support, ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post ...

Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion ...

Marketers want ROI and business performance results from their efforts and Twitter is meeting that need on its ads with a new metric called conversion lift. Advertisers on Twitter have complained ...