Remember the report about Apple attempting to secure the rights to air Major League Baseball playoff games? Well, according to Yahoo Sports reporter Kendall Baker, the negotiations didn't go in ...

Apple is reportedly moving ahead with its smart glasses project by testing multiple prototypes, with four different design ...

It's all about the looks. The Latest Tech News, Delivered to Your Inbox ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Apple hardware has gone into orbit, starting with shuttle-era experiments, through a long exclusion, and now a controlled return on Artemis II. Here's how and when iPhone, Mac Portable, and more have ...

Apple Burlingame is the first Apple Store to trial the new feature. Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, ...

Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...